THERE is a well-known saying that goes: “People do business with people they know, like and trust". This couldn’t be truer for entrepreneurs starting out in the market. But where and how can a start-up entrepreneur make these connections with people to grow their business? Tradelane Managing Director Betsy Ings explains. (Net)-work the room If [...]
A Certification ceremony was held in Kimberley for a group of 15 aspiring women entrepreneurs who received small business development training over a period of six months. The training was provided by eWatchdog, the non-profit arm of Tradelane, in partnership with the Transport Education and Training Authority (TETA). Read more in Diamond Fields Advertiser.
NOW that you know why networking is so important, and have an idea of the rules of the game, what's the next step? How can you make meaningful connections with people to grow your business? Tradelane Managing Director Betsy Ings explains. Pay it forward By simply talking to people, you connect with not only the person you [...]
WHILE many women’s rights advocates do not believe in celebrating Women’s Day or Women’s Month - maintaining that women’s rights should be top of mind 365 days of the year - I appreciate the opportunity the commemoration of these women-focused events give us. It gives us a time of reflection on how far we as [...]
Long before she opened Tradelane in 2011, Betsy Ings had a passion for empowering women and entrepreneurs from vulnerable communities – and soon, she hopes to take this passion to the rest of the African continent. Tradelane’s holistic empowerment formula for entrepreneurs, specifically women and youth, combines multi-level training, coaching and mentoring. Read more in The Herald, 27 August 2018.
EVER get the feeling that there are just not enough hours in the day? Time is our greatest resource and there are many ways in which to maximise your ability to manage this precious commodity. But how can you avoid a To-Do list that never gets ticked off by the end of the work day? [...]
WHAT is your unique selling point and why is it important? Knowing your competitive advantage will enable you to choose a growth strategy that exploits your business strengths and your competitors’ weaknesses. “Don’t try to be all things to all people. Concentrate on selling something unique that you know there is a need for, offer [...]
IT is important to know the Key Success Factors (KSF) of your business as it will determine your success and potential growth. Business growth is only possible when it is competitive and financially successful. Therefore we have to actively review our approach, competitive abilities and competencies continuously. 5 KEY SUCCESS FACTORS According to the Total [...]
NO idea works until you do the work. Building dreams and ideas are great, but what makes mastery is the execution. Business leaders continuously explore various growth strategies to retain and grow market share. HOW TO THRIVE Being in business is about thriving - not just surviving. To thrive, marketing gurus insist that you need [...]